Go anywhere. Shop anytime. We all take it for granted, but just think how much our lives have changed in the last 20 years. For the retail, travel and tourism sectors, advances in modern communication and transportation offer growth without limits.
And yet it’s tough out there. Customer expectations are higher and competition is fiercer than ever. Whether you’re a retailer, an airline or a hotel group, you’re constantly being challenged to up your game and ensure a confident and ultimately joyful shopping experience online and offline.
Your customers expect you to offer culturally sensitive marketing campaigns while providing an exceptional retail experience; what may be good for one market will almost certainly be wrong for another. It is more than likely that you will need some creative language expertise to ensure that your marketing messages are right for your brand but also appropriate in the local markets that you’re targeting. And you need to ensure that your website experience is appropriate for every culture and every language. Do you have the in-house skills to deal with this multitude of considerations?
We’ve been working with customers like Lufthansa, TKMaxx, Ted Baker and Cath Kidston for many years and we know the challenge of going global is more than just translation. We have the knowledge and experience in retail and travel to help you reach your audiences around the world. Whether you are simply looking for translation services or a complete localisation solution, your dedicated Account Manager will work alongside you to help build your strategy.