As I write this, we’re just about two weeks away from “go live” – the point where we complete our rebranding from aatranslations to PureFluent. I suppose that many people would assume that this is just a marketing exercise for us, but in reality it’s much more than that. I’ve been in this industry, on and off, for more than 10 years, and I’ve seen a lot of challenging translation projects. We’ve got good at dealing with those challenges.
But the more I have talked to our customers, the more I began to understand that translation was part of their challenge, not the whole thing. You can have a great translation, but what if it takes you months to get your content live because you’re struggling with an ancient monolingual CMS? What if a translation of your English content into German does not suit the German market? What if you simply don’t have the time to get all of your content translated because your content changes too frequently, and there’s too much of it?
These are the wider challenges our customers face. Hence our rebrand project – and our new mission, to help you “reach your audience”. I hope you’re going to like the new website, but more importantly, I hope we’re going to be able to make a real difference for your business by helping you tackle more of your challenges.